This keynote session with Boston Scientific leaders, Liza Davis, Vice President of R&D, New Product Development, and Ann Roy, Vice President, Health Economics and Market Access, will cover the current landscape of endoscopic technologies, recent advancements, and their impact on supporting physicians and helping transform patient care. This discussion will emphasize the importance of a physician and patient-centered approach in medtech innovation and the role of health economics to ensure access to care.

As global trends reshape the medtech landscape, patients are emerging as powerful stakeholders—more informed, engaged, and vocal in their healthcare journey. In parallel, regulators, payers, and healthcare professionals are demanding greater trust, transparency and evidence-based innovation. In this keynote, Deborah Appleyard, Senior Safety Officer at Johnson & Johnson MedTech, will explore how integrating the patient perspective into every stage of the product lifecycle is essential to meeting these demands. She will highlight how a closed-loop safety system—leveraging insights from clinical and post-market environments—can inform early design decisions, close critical information gaps, and ultimately deliver safer, more effective products.